Women & Wearables TO -SportFitz to showcase wearable Technology

Waterloo based SportFitz, Wearable Traumatic Brain Injury Reduction Technology, Selected to Showcase at Women & Wearables TO: An evening of celebration, discussion & activism, Tuesday, March 28, 2017, 6:00 PM to 10:00 PM, MaRS Discovery District, 101 College Street, Toronto, ON.

We Are Wearables and Electric Runway have teamed up to host “Women and Wearables” a night of celebration, conversation, and activism empowering women in wearable tech.

This special edition of WWTO will touch on the opportunities & challenges for women in hardware, the need for diversity in tech teams, and the journey of the female founder.

The goal of this event is to raise awareness, drive conversation and illicit action on the need for diversity in tech in the Toronto wearable and hardware space.

In addition to an all-female cast on stage, we are also hosting female-founded or female-focused startups and organizations in our demo area: Meta, InteraXon (Muse), Linkitz, Bellabeat, VX360, SportFitz, Daily Goods Fashion Tech, No Campfire Required, eSight, Netatmo, OCADu’s Social Body Lab, CFC ideaBOOST, Muzik, Little Robot Friends, Ripple, Daniel Christian Tang, Ladies Learning Code, Women of Wearables, and more to be announced soon!

SportFitz delivers the Fitz™ Brain Injury Reduction System to identify concussions and reduce or eliminate subsequent brain injuries.

The Fitz™ is a brain injury monitor worn on the head or in headgear to measure, monitor and report movement of the brain in the skull.

Impacts are monitored in real-time and pushed to a smart device for immediate assessment. 6+ DOF, RF Connectivity (local and wide area), GPS, Reusable, Waterproof, Li-Ion battery, Wireless charging, Embedded concussion protocols, Encrypted wireless data transmission, Programmable  thresholds, Individual  & Team applications, Haptic/Audio feedback.

The impact of concussions in sport is pervasive, across all levels of sport.

The exact damage to the brain tissue is generally not identifiable except through the observation of symptoms.

Experts agree that there are at least 22 possible and different symptoms of concussion, of which only one needs to be present to diagnose.

Current diagnosis is unreliable and requires a more data centric approach to track and report impact events.

This data will provide the statistical proof of the link between impact event and concussion.

SportFitz reduces the incidence and impact of both major and minor concussive events in sports through access to real-time data optimizing, training and improving player safety. 

By identifying critical events in real time, players can be evaluated immediately before subsequent events can cause more serious damage minimizing short term risks.

The Fitz™ system takes the notification of injury out of their hands and places the information directly in the hands of the sports medical personnel, parents and guardians.

In this way, additional tragic injuries and deaths can be avoided and a “play safe” mentality can be fostered.

Chronic Traumatic Encephalopathy or CTE is caused by the accumulation of many smaller events and represents a long term risk for athletes.

The Fitz™ immediately starts tracking all events developing a history for the athlete to aid future medical and career decisions.

This data should also allow advanced analytics to predict issues and keeps athletes safer in the future.

The Fitz™ measures linear and rotational acceleration, vital signs and ambient conditions, connecting to the cloud to provide data directly to medical personnel.   Fitz™ integrates haptic feedback directly to player, monitors all types of brain injury events, reports data on these recorded events, streams data in real-time, delivers immediate and personalized results for improved player safety, embeds custom risk assessment protocols for improved safety and integrates predictive analytics for concussion reduction behaviours.

SportFitz is lead by a powerhouse team of the world’s best wearable engineers, medtech, engagement executives and 6 Time Professional Boxing Champion, Fitz “The Whip” Vanderpool.


SportFitz was founded in 2016, to offer solutions to reduce the incidence, risk and cost of head impact injuries in response to Rowan’s Law passed at Queen’s Park, June 7, 2016.

SportFitz delivers the Fitz™ concussive monitor and the development of injury avoidance training for youth and adult, amateur and professional sport market.

SportFitz provides knowledge of incidents that create brain injuries through repeated minor concussive events which do not typically show immediate symptoms.

Rowan’s Law passed at Queen’s Park, June 7, 2016 press comments

“The Ontario legislature on Tuesday passed Rowan’s Law, the first in Canada aimed at not only preventing and diagnosing head injuries in youth sport, but managing return to play. The law calls for:

  • An advisory committee to be formed, to review 49 recommendations made by a coroner’s jury that investigated the March 2013 death of Rowan Stringer; the 17-year-old Ottawa girl died after suffering two concussions in one week while playing high school rugby.
  • The committee to have at least 12 members, with at least three appointed by each of four cabinet ministers: for children and youth services; for education; for health and long-term care; and for tourism, culture and sport.
  • The committee to recommend within a year which of the Stringer inquest jury’s 49 recommendations to implement, regarding head injury prevention or treatment; the committee may also make its own recommendations.”

— John Kryk, Postmedia News




For more information contact:

Diane Matyas






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