Congratulations Diane Matyas

“Today, on International Women’s Day, I am so pleased to tell you that you are one of ten leaders being recognized by the Leading Women and Leading Girls Building Communities Program here in Kitchener-Waterloo.”
Katherine Fife- NDP MPP Kitchener Waterloo

Congratulations to Diane Matyas, CEO and co-founder of Sportfitz.

SportFitz is leading the pack with regards wearable Brain Impact Technology and have coined the phrase #Brain ware.

In other words, a wearable device, that will ensure no head impact will ever go un-noticed, un-reported, un-treated and un-managed ever again.

If you are wearing a Fitz (device that fits comfortably behind your ear) and happen to fall, get pushed, or receive a substantial knock playing sport, the Fitz device will immediatly register the impact. If the impact is significant enough, the Fitz immediately alerts the wearer of the incident as well as all other predefined recipients of “alerts”.

It is estimated that 90% of all concussive events, go un- noticed, and that as many as 90% of people who have concussion, are not aware they could be suffering from a concussion.

Concussion symptoms include, depression, anxiety, anger, emotional instability, headache, nausea, fogginess, light sensitivity, and ringing ears to mention a few.

The Fitz cannot stop a concussion. There is nothing on the market that can. However, it can and does stop impacts from going un-noticed, it can and does, record extremely important bio-metrics (never before possible) at the time of impact, it can and does, manage the return to play/learn/work protocol, ensuring all information is updated when it should be.

If you would like to pre-order your Fitz today, click here, or join our newsletter for updated information on our progress as we get closer to launch. Feel free to participate in our trials and contribute to our kickstarter campaign.








Why we don’t REPORT a Traumatic Brain Injury!

“Athletes aware of concussions, but still refuse to report!”

McGill University study / CTV Montreal

Published Friday, January 5, 2018,

C S G: How do you define stupid! Just read this article!

Canadian Football players are equal to NOTHING!

Most if not all will never play in the major leagues?

Most aren’t equivalent to a Triple “A”baseball or hockey players who play in the American Hockey League!

They have no future, are basically bums holding onto a dream, that will never materialize, and the majority will be left as invalids!

McGill, one of Canada’s foremost Universities has found some answers but NO ONE is listening!

It is already a well known fact that 80% of all high school contact sports athletes will sustain a brain injury (concussion), before graduating high school!

It is also a known fact that thousands of N F L Football players have settled for $1 Billion to-pay for the brain injuries they will and have sustained in their careers!

It is also a well documented fact that the Doctor Bennett Omalu, who discovered C T E, (a degenerative brain disease) in the brain of Pittsburgh Steelers, All Star, Mike Webster, has made it clear, NO CHILD, should play any contact sport until, at least the age of19.

So why aren’t these dregs of society concerned about their health, but more importantly the well-being of the children, “who look-up to them?”


It is all about the MONEY!

Until you, the parent stop going, or watching these fiascos, it will continue!

The only way it will end is for you to join C S G in our fight to reach more parents and chid, youth and high school contact sports administrators in ending this slaughter of our children in these insignificant activities!

Will you join us?

“The Article!”

A new study conducted by the McGill University Health Centre finds athletes today are much more aware of the dangers of concussions – but most are still playing through a suspected brain injury.

The researchers examined Canadian Football League players during the 2015-2016 season.

Their findings revealed that about a quarter of those players strongly believed they had suffered a concussion, but 80 per cent of them chose not to seek medical attention.

Only 20 per cent diligently reported the concussion to the medical staff on their team when it happened and only 6 per cent sought out medical attention after the game.

Researchers found athletes are more knowledgeable about the symptoms, the dangers, and treatment for concussions, but tend to disregard that information when they get injured.

Dr. J. Scott Delaney of the McGill Sport Medicine Clinic co-authored the study, which was published in this month’s Clinical Journal of Sports Medicine.

He believes fear of letting the team down and thinking the injury wasn’t serious enough to be a danger to their health are key reasons for under-reporting.

Delaney said a similar study with university athletes produced the same results.

“This is not a problem isolated to CFL players, as we have seen almost identical behavior in male and female university athletes.

What we have to figure out now is how we get athletes to change their behavior when routine concussion education may not be enough,” he said.

Trenton Miller, the former quarterback for the Concordia Stingers, suffered a concussion last year while playing against Laval University.

It was the seventh concussion of his career.

“Concussions are not like a broken arm, where you can just know what it is,” he said. “There’s a lot of reasons why people don’t report it.”

Delaney said it’s important for athletes to know that they are much more at risk for a potentially much more damaging second or third concussion if they play through the first one.

“We try to make the athletes understand that we know perhaps you’re not happy you’ve had a concussion and we’re going to pull you out of the game, but we’re doing that for your own health,” he said.

“It’s better to treat this concussion now, because this will probably take less time than if you continue to play and hide your symptoms and suffer another concussion, because that other concussion could take much longer, and keep you out of sports and participation even longer.”

Athletes, coaches and medical staff at McGill now sign a ‘concussion contract’ that includes information about concussions in the hopes that everyone will be more forthcoming about injuries and eliminate the stigma.

Is the “impact” concussion causing and dangerous?

SportFitz team up with Girl Geek Waterloo Region

Join our CEO Diane Matyas as she takes centre stage as keynote speaker on 25 July 2017.  Diane will lead us through her trials and tribulations and her experience as an Entrepreneur within the wear-able technology.


Press Release

Join Us Tonight!

IDEABOOST and We Are Wearables have announced the six founders who will go on to pitch at the Female Founders Hardware Cup competition.

Hosted at WWTO’s Women & Wearables event, the six founders will present their startups in front of judges including wearables pioneer, Kate Hartman, and tech blogger Casie Stewart.

The Female Founders Hardware Cup is part of the national Hardware Cup Competition hosted by Pittsburgh-based accelerator Alphagear. Other regional competitions include Osaka and Boston, with planned competitions in India and Israel.

Toronto was the only regional competition which decided to focus entirely on female founders. The winner of the Canadian Cup will be sent to Pittsburgh to compete in the National Cup with other regional winners for $50,000.

The semi-finalists of the Female Founders Hardware Cup include:

  • Emily Rudow of Oneiric (Toronto, Ontario): Offers Oneiric Hockey enhanced base layer hockey pants for children to increase protection and safety.
  • Ann Poochareon of Little Robot Friends (Toronto, Ontario): Develops programmable robots to teach kids how to code.
  • Alex Roeper of Penta Medical (Kitchener, Ontario): Develops a medical wearable Helios which monitors the healing of soft tissues.
  • Diane Matays of SportFitz (Waterloo, Ontario): Created a concussion monitoring wearable to keep athletes safe.
  • Natalia Mykhaylova from WeavAir (Toronto, Ontario): Developed functional, modular fabrics and accessories that monitor, purify and condition the air.
  • Krissy White of Zero Infinity (Wakefield, Quebec): Create mixed reality entertainment experiences.

BetaKit is a proud media partner of We Are Wearables