Canadian StartUp SportFitz entered the $150 billion wearables market in 2017 to address the #1 undiagnosed health challenge in the world, CONCUSSION. More than 90% of brain impacts go unnoticed, undiagnosed and untreated, the result is fatal.
In response to Rowan’s Law, the first concussion law in Canada mandating protocols to protect youth in sport, SportFitz designed a 1” wearable technology to stream brain impact and biometric data in real-time to notify the user of impacts to the brain and physical metrics before, during and after an impact.
SportFitz uses artificial intelligence with real-time measurements of the location, direction and force of impact, big data analytics and embedded organizational protocols to predict the probability of a concussion and recommend immediate action.
Our goal is to make it mandatory for all youth under the age of 18 to wear our device for all sports and to be notified in real-time when their brain receives an impact, report it, diagnose it and treat it.
Generating the largest data base on brain impact by comparing demographics like sex, age, sport, performance level, geography and climate, allows us to impact athletic performance, healthcare and insurance.
We are currently field testing with international sports organizations and research institutes, securing licensing agreements in Canada, USA, UK, South Africa, the Caribbean and India.